Ebook Free M: Marketing
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M: Marketing
Ebook Free M: Marketing
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About the Author
Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.
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Product details
Paperback: 480 pages
Publisher: McGraw-Hill Education; 5 edition (January 18, 2016)
Language: English
ISBN-10: 1259446298
ISBN-13: 978-1259446290
Product Dimensions:
9 x 0.6 x 10.9 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
102 customer reviews
Amazon Best Sellers Rank:
#7,926 in Books (See Top 100 in Books)
Crappy textbook. It tries to be all about social media in practically every section of the book, with all these colorful graphics like it's a children's magazine in terms of layout. But when you get to the content, they try to make it sound unnecessarily scientific, instead of providing simple descriptions of the basics of marketing - product, place, price and promotion. My daughter hated this text, and I can't blame her. It's all over the place.
This is probably the first textbook I've ever enjoyed reading. The layout is almost like a magazine, so it doesn't feel like you're really studying. The sections were clear and easy to follow, and the book definitely helped me do well in the course. In addition to explaining basic marketing concepts, the authors made it a point to include real-life scenarios every couple of pages or so. I wasn't particularly excited about the course, so it was nice to have a textbook that made the class a little more enjoyable.
I bought this book NEW assuming that it would come with the code I need to access Connect for school. It did not come with it so now I need to go and buy the code separately which completely defeats the purpose of my having bought it new in the first place. I am not usually let down by Amazon but in this case I definitely was.
This was an excellent book . I needed it for my marketing principle class . It was current and fun. It read more like a magazine . It was insanely helpful for all of my tests and quizzes and papers . I actually enjoyed this book which is super weird to admit lol
Came in real handy with testing.
Great detailed textbook for Marketing course. Very extensive, will serve you well.
Good condition!
Love the rental price and learned a lot from this book. Great book for an introduction into marketing. Easy to return back after done and also easy to extend rental time if needed.
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